Winning the BuyBox means that everytime someone clicks on the 'Add to Cart' or 'Buy Now' buttons, that person will automatically be buying from the BuyBox winner. It is as if you have become Amazon's exclusive supplier for a specific product for a limited amount of time and can lead to some serious cash flow. Amazon has complete control over who is the recipient of a BuyBox win, but we know as you continue to have a healthy store it will increase your probability of winning BuyBox assignment.